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Great question, @Maggie! Alisha talked about this in her last podcast episode that was released this week. I personally feel more connected to the person behind the brand than the brand itself if that makes sense. I have a podcast and I’ve had people I pitched to seem more interested in me as a person and that being the factor to help them determine if they wanted to be a guest or not. People want to know us, what we believe, our core values, etc. You can have a great product or service but you and your story are what people connect with. I hope this helps.