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Lesson 4: Creating your signature lead magnet


Head over to the Feedback Request page to get feedback on your homework for this lesson. You can also share your progress, ah-ha moments or questions over in the community!


The goal for this lesson is to create your signature lead magnet that will allow you to nurture your audience before you launch your signature service offer.

A lot of entrepreneurs make the mistake of thinking that the launch starts when their two week or one week launch window opens up. But the truth is launching anything, especially a signature offer is going to start before you even get to your launch dates. In order to have a successful launch and in order to launch your product without completely surprising your audience, it is really important for you to spend some time nurturing your audience first. You are not Beyonce and 9 times out of 10 you can’t just drop a new offer and break the internet. 

I’m assuming if you’ve made it to this course that you’ve already been nurturing your audience through your content or by providing some really helpful resources, but in this lesson we’re going to reevaluate your lead magnet and make sure that it is centered around your signature process. 

First let’s get clear on the type of lead magnet that you will offer. There are many different types of lead magnets. It could be a really in-depth PDF or workbook, a pre-recorded workshop or webinar or a simple 5-day challenge.

No matter the format you decide on, the goal here is to create a resource that is centered around the signature process that we walked through in the previous lesson.

So for example, if your offer is all about helping your audience to make money through Instagram, then maybe your lead magnet would look something like a “6-Step Roadmap For Building Your Brand On Instagram.”

Now, one of the big questions that I always receive when it comes to creating any type of content or free resource is, “But what if I give too much information? They wont want to hire me!” Trust me, I get it! But the goal of this lead magnet is to show your audience the process, and provide them with a quick win. Give them the “what” and the “why” but leave the “How” for your paid offer.

Let’s go back to the “6 Step Roadmap” example. You would list out your six steps in your process which will serve as the what. You are telling them what they need to do in order to begin building their brand on instagram. The WHY, may be a few key points that will help them to understand, why these steps are so important. You may even add in a couple of action steps so that they can begin seeing small changes in their own instagram strategy.

The HOW, which is what will be covered in your paid offer, is where you dig deep into the actual strategy. So don’t feel like you are going to be giving all of your genius away in this free resource. You want this resource to be great and to really help your audience see what’s possible, but you don’t want to give so much away to the point where they are second guessing if they should work with you or not. Your offer should be the perfect next step after consuming any of your free content!

So, your first action step is to decide on the type of lead magnet you will create and start outlining it!I have also provided you with an example of my signature lead magnet as well so you can see what it looks like in action!